A trade owner teaching trade owners. Not a consultant who read a book.
Most leadership training is sold by people who built a coaching practice, not a company. Most leadership books are written by consultants who never made payroll on a Friday.
Rich is neither. He bought Tom's Mechanical in 1988 and ran it through three recessions, the housing collapse, COVID, and everything in between. He still owns it. He still works with people who started with him in their twenties and are now in their fifties, running departments.
That stack became Growing Your Own. The same memos became the curriculum he now teaches in person at other owners' shops. He doesn't speak in frameworks. He tells the story of the guy he hired, the mistake he made, what it cost him, and what he'd do differently. The audience nods because they've been in the same room.
Rich's groundbreaking book is available on Amazon.
Get it on Amazon
Not a leadership book. 40 years of memos to my team.
Bi-monthly notes Rich wrote to his own people about the things going wrong and the things quietly working. Promoted. Fired. Rehired. Trained. Trusted. The stack got tall enough to bind.
If you run a trades business, the book reads like someone walked into your office and started telling stories about the same week you just had. It's not theory. It's the conversation the guy across the table from you would have, if he'd already done what you're trying to do.